Facebook will then serve your ad to your audience in their Facebook news feeds on their desktop computers or their mobile phones.
When people click on your ad, Facebook will redirect them to your page, which can be part of your Facebook fan page or any URL you define.
This way, you can get people to buy your product, read your content, or, as in this example, sign up for a free webinar. Grant knows how to run Facebook Ads:
What’s good about PPC is that it integrates seamlessly into the flow of its respective social media platform.
Ever since marketers first started advertising heavily, consumers tried to avoid it. This is according to https://eriecdp.org/parallel-profits-review.
Plus, you can now make sure that relevant potential customers actually see your ads.
But, the blog is where they hide the good stuff. They have a guide to Facebook Ads for beginners, and it’s a great starting point.
Here are some other good articles and resources to help you start your first Facebook Ad campaign:
In pay per click (PPC) advertising, Google AdWords is the most popular platform to conduct business on.
Second to Google AdWords is Facebook, but they are still behind by a large margin.
So, why does Google AdWords dominate the PPC space? It’s simply because Google is, by far, the most popular search engine in the world:
That means that everyone wants to advertise on Google to capture these billions of users daily.
Advertising on other search networks can be great, but the user bases are much smaller, making it harder to reach your target market.
With that in mind, Google AdWords is one of the best places (if not the best place) to focus your PPC strategy on.
Google AdWords operates on a bidding-based system. For example, on the search network, you bid on different keywords against multiple other advertisers who are looking to rank first.
Keywords will cost whatever advertisers are willing to pay for them.
That means that they are willing to bid that high because their profits can justify it.
Google AdWords is made up of multiple different advertising options. Here I will detail them for you and explain what works best for most businesses:
The AdWords search network allows all advertisers to produce text-based ads targeting a specific keyword to show up in search results. For example, when you see results at the top of a search result marked “Ad,” that’s the search network:
The search network is one of the most powerful PPC advertising platforms the world has ever seen.
On Facebook, people aren’t browsing their news feeds to see ads, right? They are on Facebook to engage with their friends and family and maybe to see some news on the side.